Strategy 4
Expand and Invigorate Online Education

Strategy 4: Expand and Invigorate Online Education

The demand for education is high but the usage rate is low. Operators must break free of education based on official curriculums and academic purposes while increasing content for the education of skills and increasing usage rates.

Education And Application Usage Status

Online learning services account for only 14% and most users have language learning demands. Users are mostly between 12 to 19 years old.

  • N=354
  • Source: Telephone interviews conducted in this research (2018)
  • n=354
  • Source: Telephone interviews conducted in this research (2018)

Education Mainly Consists of Language Captionourses

As indicated by interviewees that use online learning platforms, the highest percentages of content learned through platforms consist of learning "languages" which accounted for 44.8%, followed by "materials for examinations" (public office examinations and individual subjects) with approximately 20%, and "cooking" with 14.9%.

Top Categories of E-Learning



Education Materials for Examinations




  • n=354
  • Source: Telephone interviews conducted in this research (2018)

Invigorate Education Methods And Expand The Scope of Education

According to the Bilingual National Policy of the National Development Council, Taiwan will soon become a bilingual nation and the use of digital technologies to build a bilingual nation will become a necessity. In addition to language education, the content and methodology can also be used to improve the usage rate of online learning..

With regard to content: The policy encourages different groups to develop education for necessary skills or interests such as nanny courses, professional training, and business courses such as video marketing and recreation of brands to promote past onsite courses to online channels. The policy also advances the development of local content such as the education and passing down of conventional industries or primary industries while achieving promotion and tourism solicitation functions.

With regard to the methodology, operators can form alliances with social groups and content media and use the high usage rate to increase the exposure and attractiveness of education applications such as knowledge-based YouTubers or Internet celebrities. Operators may also employ new technologies such as AR, AI, and live broadcasts to create more learning experiences.

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