E-Commerce Applications
Online shopping rate
51.3%
Online seller rate
8.37%
Profile of E-Commerce Application Users
- E-commerce application usage is the highest among those aged 30-39 and the lowest among Taiwanese people aged 70 and above.
- Source: 2022 Taiwan Internet Report conducted Feb. 14-Mar. 15, the survey is weighted to be representative of Taiwan population. Sample: gender 1113, age 1112, education 1112, residence 1112 (Landline samples).
Online Financial Service Applications
Mobile payment usage rate
34.27%
Cryptocurrency holding rate
2.01%
Profile of Online Financial Service Application Users
- The usage rate of online financial service applications is the highest among people aged 30-39 and those with graduate degrees.
- Source: 2022 Taiwan Internet Report conducted Feb. 14-Mar. 15, the survey is weighted to be representative of Taiwan population. Sample: gender 1113, age 1112, education 1112, residence 1112 (landline samples).
Comparison of Mobile Payment Usage Rates Between Different Countries
- Among Internet users in various countries, China has the highest proportion of using mobile payment, with a utilization rate as high as 87.3%, followed by South Korea at 45.6%. The mobile payment usage rate in Taiwan is 34.27%, which is about the same as that in Japan. (Note: International data uses smartphone owners as the denominator, while this survey uses the total sample size as the denominator).
Source：eMarketer.com(2021)、Taiwan Internet Report 2022
Educational Applications
E-book usage rate
23.56%
Online learning rate
29.24%
Profile of Education Application Users
- Education application usage rates are about 30%; the higher the education level, the higher the usage rate.
- SSource: 2022 Taiwan Internet Report conducted Feb. 14-Mar. 15, the survey is weighted to be representative of Taiwan population. Sample: gender 1113, age 1112, education 1112, residence 1112 (landline samples).
Audio-visual entertainment applications
Free Internet audio and video usage rate
72.82%
Paid Internet audio and video usage rate
26.91%
Profile of Audio-visual Entertainment Application Users
- More than 50% of people aged 30-39 and people with a graduate degree are willing to subscribe to paid audio-visual services.
- Source: 2022 Taiwan Internet Report conducted Feb. 14-Mar. 15, the survey is weighted to be representative of Taiwan population. Sample: gender 1113, age 1112, education 1112, residence 1112 (landline samples).
Social Entertainment Applications
Online game usage rate
35.76%
Online dating rate
7.47%
Profile of Social Entertainment Application Users
- Young people have the highest rate of online game and online dating app usage, so they should be wary of potential traps on such platforms.
- Source: 2022 Taiwan Internet Report conducted Feb. 14-Mar. 15, the survey is weighted to be representative of Taiwan population. Sample: gender 1113, age 1112, education 1112, residence 1112 (landline samples).
Delivery Service Applications
Food and beverage delivery service usage rate
29.7%
Profile of Delivery Service Application Users
- Delivery service adoption is growing, with more than 50% of 18 to 39-year-olds and college-educated people using delivery services.
- Source: 2022 Taiwan Internet Report conducted Feb. 14-Mar. 15, the survey is weighted to be representative of Taiwan population. Sample: gender 1113, age 1112, education 1112, residence 1112 (landline samples).
Social Media Service Applications
- The usage rate of social media is 70.37%, with Facebook still the leading social media platform in Taiwan.
- Source: 2022 Taiwan Internet Report conducted Feb. 14-Mar. 15, the survey is weighted to be representative of Taiwan population. Sample: 2228 (All the samples of dual-frame telephone survey).
Profile of Social Media Service Application Users
- Social media usage rate is the highest among young people and highly-educated people.
- Source: 2022 Taiwan Internet Report conducted Feb. 14-Mar. 15, the survey is weighted to be representative of Taiwan population. Sample: gender 2228, age 2227, education 2226, residence 2220 (All the samples of dual-frame telephone survey).