E-Commerce Applications
Online shopping rate
48.57%
Online seller rate
7.11%
Profile of E-Commerce Application Users
- E-commerce application usage is highest among the 18-29 and 30-39 age groups, while showing the lowest adoption rate among Taiwanese citizens aged 70 and above.
- Source: 2024 Taiwan Internet Report conducted June 19 – June 29, the survey is weighted to be representative of Taiwan population. Sample: 1084 (Landline samples).
Online Financial Service Applications
Mobile payment usage rate
33.40%
Cryptocurrency holding rate
2.30%
rofile of Online Financial Service Application Users
- In terms of online financial services, mobile payment usage is highest among citizens aged 30-39 and those with university/graduate degrees. Cryptocurrency holdings are predominantly found among males, those aged 18-29, and individuals with university degrees or higher.
- Source: 2024 Taiwan Internet Report conducted June 19 – June 29, the survey is weighted to be representative of Taiwan population. Sample: 1084 (Landline samples).
Educational Applications
E-book usage rate
22.76%
Online learning rate
25.18%
Profile of Education Application Users
- Educational application usage stands at approximately 25%, with higher rates observed among younger age groups and those with higher education levels.
- Source: 2024 Taiwan Internet Report conducted June 19 – June 29, the survey is weighted to be representative of Taiwan population. Sample: 1084 (Landline samples).
Multimedia Entertainment Applications
Free Streaming Service Usage
70.73%
Paid Streaming Service Usage
26.80%
Profile of Audio-visual Entertainment Application Users
- Free streaming services remain the most widely used internet service among Taiwanese users. Notably, while most internet applications show slight decreases compared to the previous year, paid streaming services maintain steady growth. Nearly 60% of citizens aged 18-29 are willing to subscribe to paid streaming services, showing the highest growth rate, while those aged 30-39 and individuals with university degrees or higher maintain around 50% subscription rates.
- Source: 2024 Taiwan Internet Report conducted June 19 – June 29, the survey is weighted to be representative of Taiwan population. Sample: 1084 (Landline samples).
Social Entertainment Applications
Online game usage rate
30.89%
Online dating rate
5.61%
Profile of Social Entertainment Application Users
- Online gaming and online dating services show the highest usage rates among the 18-29 age group.
- Source: 2024 Taiwan Internet Report conducted June 19 – June 29, the survey is weighted to be representative of Taiwan population. Sample: 1084 (Landline samples).
Delivery Service Applications
- Within the past three months, 31.31% of Taiwanese citizens have used food delivery services. While overall usage rates remain stable, there has been a significant increase in daily users compared to last year (from 1.55% to 3.42%).
Food delivery usage rate
31.31%
Source: 2024 Taiwan Internet Report conducted June 19 – June 29, the survey is weighted to be representative of Taiwan population. Sample: 2147 (All the samples of dual-frame telephone survey).
Profile of Food Delivery Service Users
- Higher delivery service usage rates are observed among citizens aged 18-39 (approximately 60%) and those with university degrees or higher (approximately 50%).
- Source: 2024 Taiwan Internet Report conducted June 19 – June 29, the survey is weighted to be representative of Taiwan population. Sample: 2147 (All the samples of dual-frame telephone survey).
Social Media Service Applications
- Social media penetration stands at 73.36%, with Facebook being the 'most frequently used' platform for 44.44% of Taiwanese citizens. While Facebook still significantly leads other social media platforms, its primary usage rate continues to show a declining trend.
- Source: 2024 Taiwan Internet Report conducted June 19 – June 29, the survey is weighted to be representative of Taiwan population. Sample: 2147 (All the samples of dual-frame telephone survey).
Profile of Social Media Service Application Users
- Social media usage rates remain highest among younger demographics and individuals with higher educational attainment.
- Source: 2024 Taiwan Internet Report conducted June 19 – June 29, the survey is weighted to be representative of Taiwan population. Sample: 2147 (All the samples of dual-frame telephone survey).
Instant Messaging Applications
- Source: 2024 Taiwan Internet Report conducted June 19 – June 29, the survey is weighted to be representative of Taiwan population. Sample: 2147 (All the samples of dual-frame telephone survey).
Profile of Instant Messaging Users
- Instant messaging usage rates exceed 80% among all age groups under 70, with notable growth observed among users aged 70 and above, a trend worthy of continued attention.
- Source: 2024 Taiwan Internet Report, conducted June 19 – June 29, 2024. Values are weighted to be representative of Taiwan's population. Sample size: 1,871 (Dual-frame telephone survey, excluding respondents who selected 'Never use', 'Don't know', refused to answer, or skipped Question 10).