E-Commerce Applications
Online shopping rate
50.76%
Online seller rate
7.79%
Profile of E-Commerce Application Users
- E-commerce application usage is the highest among those aged 30-39 and the lowest among Taiwanese people aged 70 and above.
- Source: 2023 Taiwan Internet Report conducted May 2 - May 20, the survey is weighted to be representative of Taiwan population. Sample: 1084 (Landline samples).
Online Financial Service Applications
Mobile payment usage rate
36.58%
Cryptocurrency holding rate
3.32%
Profile of Online Financial Service Application Users
- The usage rate of online financial service applications is the highest among people aged 30-39 and those with graduate degrees.
- Source: 2023 Taiwan Internet Report conducted May 2 - May 20, the survey is weighted to be representative of Taiwan population. Sample: 1084 (Landline samples).
Comparison of Mobile Payment Usage Rates Between Different Countries
- In the Asian region, China has the highest proportion of mobile payment users, with a usage rate of up to 87.3%. In contrast, Taiwan's mobile payment usage rate is 36.58%, roughly equivalent to that of Japan. (Note: The mobile payment usage rates for various countries are provided by international data sources, examining the percentage of mobile payment users in the overall population. The data for Taiwan is sourced from this study's survey results, based on the population aged 18 and above.
Source：eMarketer.com(2022)、yStats(2022)、Taiwan Internet Report 2023
Educational Applications
E-book usage rate
24.11%
Online learning rate
33.56%
Profile of Education Application Users
- Education application usage rates are about 30%; the higher the education level, the higher the usage rate.
- Source: 2023 Taiwan Internet Report conducted May 2 - May 20, the survey is weighted to be representative of Taiwan population. Sample: 1084 (Landline samples).
Audio-visual entertainment applications
Free Internet audio and video usage rate
72.36%
Paid Internet audio and video usage rate
22.83%
Profile of Audio-visual Entertainment Application Users
- More than 50% of people aged 30-39 and people with a graduate degree are willing to subscribe to paid audio-visual services.
- Source: 2023 Taiwan Internet Report conducted May 2 - May 20, the survey is weighted to be representative of Taiwan population. Sample: 1084 (Landline samples).
Social Entertainment Applications
Online game usage rate
31.42%
Online dating rate
7.71%
Profile of Social Entertainment Application Users
- Online gaming and online dating have the highest usage rates among the 18-29 age group, with males being the majority in terms of gender.
- Source: 2023 Taiwan Internet Report conducted May 2 - May 20, the survey is weighted to be representative of Taiwan population. Sample: 1084 (Landline samples).
Delivery Service Applications
- In the past three months, 31.53% of the Taiwanese population have used food delivery services. 1.55% of the population use it daily, while 12.37% use it several times a week.
Food and beverage delivery service usage
31.53%
Source: 2023 Taiwan Internet Report conducted May 2 - May 20, the survey is weighted to be representative of Taiwan population. Sample: 2153 (All the samples of dual-frame telephone survey).
Profile of Delivery Service Application Users
- The usage of delivery service apps has grown, with over 60% of the young population aged 18-29 having used these services in the past three months. Furthermore, those aged 30-39 and those with a university/postgraduate degree have a delivery service usage rate of over 50%.
- Source: 2023 Taiwan Internet Report conducted May 2 - May 20, the survey is weighted to be representative of Taiwan population. Sample: 2153 (All the samples of dual-frame telephone survey).
Social Media Service Applications
- The usage rate of social media is 71.12%, with nearly 50% of Taiwanese people indicating that Facebook is their 'most frequently used' social media platform. It still holds the leading position in Taiwan's social media landscape; however, compared to the 2022 data (51.61%), its market dominance has slightly declined.
- Source: 2023 Taiwan Internet Report conducted May 2 - May 20, the survey is weighted to be representative of Taiwan population. Sample: 2153 (All the samples of dual-frame telephone survey).
Profile of Social Media Service Application Users
- Social media usage rate is the highest among young people and highly-educated people.
- Source: 2023 Taiwan Internet Report conducted May 2 - May 20, the survey is weighted to be representative of Taiwan population. Sample: 1574 (Samples of dual-frame telephone survey, excluding those who selected 'Not used', 'Don't know', 'Refuse to answer', and those who skipped Q29).
The Usage of Instant Messaging Software
- The usage rate of instant messaging is 83.40%. LINE is the most commonly used instant messaging app among Taiwanese, accounting for 77.56%, significantly leading other instant messaging apps by a wide margin. FB Messenger is in second place, with only 3.6%.
- Source: 2023 Taiwan Internet Report conducted May 2 - May 20, the survey is weighted to be representative of Taiwan population. Sample: 1866 (Samples of dual-frame telephone survey, excluding those who selected 'Not used', 'Don't know', those who refused to answer, and those who skipped Q14). Note: 'Instant messaging users' are calculated as respondents who selected any messaging software in Q14.
Profile of Instant Messaging Users
- Usage of instant messaging is highest among the younger demographic and those with a higher education.
- Source: 2023 Taiwan Internet Report conducted May 2 - May 20, the survey is weighted to be representative of Taiwan population. Sample: 1866 (Samples of dual-frame telephone survey, excluding those who selected 'Not used', 'Don't know', those who refused to answer, and those who skipped Q14). Note: 'Instant messaging users' are calculated as respondents who selected any messaging software in Q14.
Remote Work/Learning
- Regardless of whether it was in response to the pandemic, 23.16% of the Taiwanese population adopted remote working and distance learning. Of this, 15.24% are remote workers, and 7.92% participate in distance learning courses.
Source: 2023 Taiwan Internet Report conducted May 2 - May 20, the survey is weighted to be representative of Taiwan population. Sample: 1084 (Landline samples).
Telemedicine
- After experiencing a major outbreak of Covid-19, 23.71% of the Taiwanese population have used telemedicine in the past year (regardless of whether it was for diagnosing Covid-19 or not).
Source: 2023 Taiwan Internet Report conducted May 2 - May 20, the survey is weighted to be representative of Taiwan population. Sample: 1084 (Landline samples).
Profile of Telemedicine Users
- Telemedicine users are most prevalent in the age group of 40-49 years old and among those with postgraduate educational backgrounds. Notably, even in the population aged 70 and above, the usage rate reaches 22.03%.
- Source: 2023 Taiwan Internet Report conducted May 2 - May 20, the survey is weighted to be representative of Taiwan population. Sample: 257 (Landline samples, those who checked 'Yes' in Q19).