E-Commerce Applications
- The online shopping rate among Taiwan's population in 2025 has slightly increased compared to the past two years (48.57% in 2024, 50.76% in 2023). Meanwhile, the online seller rate has shown a declining trend compared to the past two years' survey results (7.11% in 2024, 7.79% in 2023).
Online shopping rate
53.28%
Online seller rate
7.06%
Profile of E-Commerce Application Users
- Source: 2025 Taiwan Internet Report, conducted from July 28 to September 1, 2025, weighted values. Sample size: 1,070 (landline sample).
Online Financial Service Applications
- The mobile payment usage rate among Taiwan's population has shown significant growth compared to the survey results from the past two years (33.40% in 2024, 36.58% in 2023). Cryptocurrency ownership has slightly increased from 2.30% in 2024, but remains lower than 3.32% in 2023.
Mobile payment usage rate
40.32%
Cryptocurrency holding rate
3.00%
Profile of Online Financial Service Application Users
- Source: 2025 Taiwan Internet Report, conducted from July 28 to September 1, 2025, weighted values. Sample size: 1,070 (landline sample).
Educational Applications
- The e-book usage rate among Taiwan's population in 2025 shows a slight declining trend compared to the survey results from the past two years (22.76% in 2024, 24.11% in 2023). The online learning rate has slightly increased from last year's 25.18%, but has not yet reached 2023's level of 33.56%.
E-book usage rate
21.64%
Online learning rate
28.09%
Profile of Education Application Users
- Source: 2025 Taiwan Internet Report, conducted from July 28 to September 1, 2025, weighted values. Sample size: 1,070 (landline sample).
Multimedia Entertainment Applications
- Free online audio-visual content remains the most widely used internet application service among Taiwan's population. The usage of free online audio-visual content among Taiwan's population in 2025 has slightly increased from 2024's survey result of 70.73%, but remains slightly lower than 2023's 72.36%. Paid online audio-visual content usage has shown continuous growth compared to the past two years (26.80% in 2024, 22.83% in 2023).
Free Streaming Service Usage
71.88%
Paid Streaming Service Usage
28.15%
Profile of Audio-visual Entertainment Application Users
- Source: 2025 Taiwan Internet Report, conducted from July 28 to September 1, 2025, weighted values. Sample size: 1,070 (landline sample).
Social Entertainment Applications
- The online gaming usage rate among Taiwan's population in 2025 has slightly increased compared to the survey results from the past two years (30.89% in 2024, 31.42% in 2023). The online dating rate has slightly increased from last year's survey result of 5.61%, but remains lower than 2023's 7.71%.
Online game usage rate
32.71%
Online dating rate
6.50%
Profile of Social Entertainment Application Users
- Source: 2025 Taiwan Internet Report, conducted from July 28 to September 1, 2025, weighted values. Sample size: 1,070 (landline sample).
Delivery Service Applications
- 25.64% of Taiwan's population has had experience using food delivery services in the past three months. However, unlike the previous two years where the delivery usage rate survey used dual-frame sampling, this year's delivery usage rate survey question was changed to use landline samples only, and these two sample types typically show slight numerical differences. Looking at landline samples alone, the delivery usage rate in 2024 was 25.18%, which is roughly consistent with this year. (Dual-frame survey results: 31.31% in 2024, 31.53% in 2023)
Food delivery usage rate
25.64%
Source: 2025 Taiwan Internet Report, conducted from July 28 to September 1, 2025, weighted values. Sample size: 1,070 (landline sample).
Profile of Food Delivery Service Users
- Source: 2025 Taiwan Internet Report, conducted from July 28 to September 1, 2025, weighted values. Sample size: 1,070 (landline sample).
Online Government Public Services
- Online government public services (such as tax filing services, applying for subsidies and benefits, querying government agency information, etc.) usage rate is a newly added survey item this year. Over 40% of the population indicated they had relevant usage experience in the past three months.
Online Government Public Services Usage Rate
43.46%
Profile of Online Government Public Services Users
- Source: 2025 Taiwan Internet Report, conducted from July 28 to September 1, 2025, weighted values. Sample size: 1,070 (landline sample).
Social Media Service Applications
- The social media usage rate among Taiwan's population is 76.86%, showing slight growth compared to 2024's survey result of 73.36%. 45.59% of Taiwan's population uses Facebook as their primary social media platform.
(Note: This is a single-choice question, selecting only the most frequently or primarily used option. The values do not represent the usage rate of each social media platform.) 
- Source: 2025 Taiwan Internet Report, conducted from July 28 to September 1, 2025, weighted values. Sample size: 2,142 (dual-frame sampling, all samples).
Profile of Social Media Users
- Source: 2025 Taiwan Internet Report, conducted from July 28 to September 1, 2025, weighted values. Sample size: 2,142 (dual-frame sampling, all samples).
Instant Messaging Applications
- The instant messaging app usage rate among Taiwan's population is 88.13%. Continuing past trends, LINE continues to lead with an overwhelming advantage, with 80.10% of Taiwan's population using LINE as their most frequently used instant messaging app.
(Note: This is a single-choice question, selecting only the most frequently or primarily used option. The values do not represent the usage rate of each instant messaging app.)
- Source: 2025 Taiwan Internet Report, conducted from July 28 to September 1, 2025, weighted values. Sample size: 2,142 (dual-frame sampling, all samples).
Profile of Instant Messaging Users
- Source: 2025 Taiwan Internet Report, conducted from July 28 to September 1, 2025, weighted values. Sample size: 2,142 (dual-frame sampling, all samples).