Taiwan Statistics

Financial Applications

Online Shopping

Use Rate
59.6%

n=1852

Average Monthly
NT$3217

n=981

Mobile Payments

Use Rate
25.8%

User Profiles of Moblie Payment n=1852

Mobile payment use rate is 25.8% and female aged 20-44 has the highest use rate.

Moblie Payment Market Share n=478 (Unit:%)

Amongst all Mobile payment application, "LINE Pay" has the highest use rate at 57.9%, "Apple Pay" comes second at 31.6%, "JKO Pay, third(17.5%),“Google Pay”(9.4%)and "Taiwan Pay"(9.1%).

Recreational Application

Video/Audio Contents

Use Rate
77.0%

n=1852

Payment Rate
22.5%

n=1426

User Profiles of Video/Audio Usage n=1426

Video/audio and streaming contents build up 77.0% of use rate. User amount is inversely porportioned to age group.

Video/Audio Usage Preference n=1426

53.7% of interviewees watch dramas, and female aged 15-29 has a higher rate of watching shows and plays.

Online Gaming

Use Rate
46.2%

n=1852

Percentage of People Who Spend Money on Gaming
28.7%

n=855

Online Gamer Profiles n=1852

Social Media Use

Social Media Application n=1852

Instant Messaging
95.6%
Online Community
80.1%

Social Media User Profiles Total Rate (n=1852)

Instant messaging use rate is over 90% with slight differences among age and gender. (only age 12-14 have a lower use rate) Online community has over 80% user rate. Age 12-39 has an higher use rate that is over 90%.

Social Media Market Share in Taiwan n=1484

Over 94.2% of interviewee uses Facebook. Instagram has 39.2% use rate.

Educational Application

E-Books

Use Rate
31.8%

n=1852

Online Learning

Use Rate
26.3%

n=1852

Cyber Security

Concern of Cyber Security Breach

Privacy Infringe Online

Government Privacy Infringe

Corportation Privacy Infringe

Worldwide Statistic

Taiwan Rankings

Basic Information
Population (million) 23.6
Capita GDP 24,971.4
GDP percentage in the world 0.93
East Asia Comparison Wold Rank Information and Communication Ranking
Taiwan 12 11
South Korea 13 1
Hong Kong 3 3
Singapore 1 5
Japan 6 6
China 28 18
Competitiveness Penetration Rate(%) Ranking (Out of 141)
World Ranking 80 12
ICT Ranking 82.3 11
1.Mobile Communication (per hundred person) 123.7 55
2.Mobile Internet(per hundred person) 111 23
3.Broadband Internet (per hundred person) 24.1 46
4.Fiber-optic Networks (per hundred person) 15.3 16
5.Individual Internet Use Rate (Adults) 92.8 14

Source:National Development Council、World Economic Forum

Social Media Use Rate / Hours Spent on Social Media

Taiwan has the number one social media use rate out of all countries listed in Asia region. Except for India, all Asian countrie's social media use rate is higher than global average.

Source:Digital 2020(We are social 2020)

Taiwan
The Philippines
Indonesia
Thailand
Malaysia
Global
India
Vietnam
China
Singapore
South Korea
Japan
Australia
United States of America
United Kingdoms
2:00(120mins)
3:53(233mins)
3:26(206mins)
2:55(175mins)
2:45(165mins)
2:24(144mins)
2:24(144mins)
2:22(142mins)
2:12(132mins)
2:08(128mins)
1:13(73mins)
0:45(45mins)
1:44(104mins)
2:03(123mins)
1:42(102mins)

Sourcer:Digital 2020(We are social 2020)

E-Commerce

The average use rate of E-commerce of Taiwanese people is higher than the global average, and is only lower than Indonesia, Malaysia and Thailand in Asian countries. Mobile commers is around 20% lower than e-commerce, which is different from Indonesia, Thailand and The Philippines where the two have similar use rates.

Source:Digital 2020(We are social 2020)

Shopping App Use Rate

Shopping app use rate of Taiwanese people is 55%, which is 11% lower than global average, and is only higher than Japan in Asian countries. China has the highest use rate in the world.

Source:Digital 2020(We are social 2020)

Mobile Banking Use Rate

Mobile banking use rate in Taiwan is 44%,Which is an average rate in Asian countries and is 9% higher than global use rate. Thailand has the highest use rate in the world. Taiwan's statistic is estimated by International research, the method is different from this research, and is only used for ranking purpose.

Source:Digital 2020(We are social 2020)

Gaming Device

Major gaming device in most countries are multi platform or mainly on mobile phone and the second place is PC. However, in Japan, USA and The United Kingdoms, Multi platform and mobile comes first and consoles come second.

Country Multi Platform Mobile Phone PC Console Pads
Taiwan 88% 79% 43% 26% 25%
The Philippines 94% 87% 49% 22% 29%
Thailand 95% 88% 46% 18% 28%
Indonesia 92% 85% 50% 25% 18%
Vietnam 90% 85% 50% 9% 26%
India 89% 79% 47% 22% 16%
Malaysia 87% 79% 42% 22% 17%
Global 84% 72% 41% 27% 19%
China 81% 74% 42% 20% 22%
Singapore 83% 72% 28% 22% 23%
South Korea 82% 75% 38% 15% 13%
Japan 63% 50% 25% 27% 14%
United States of America 72% 52% 31% 33% 25%
Australia 72% 51% 33% 32% 23%
United Kingdoms 68% 45% 27% 33% 25%

Source:Digital 2020(We are social 2020)

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