Financial Applications
Online Shopping
n=1852
n=981
Mobile Payments
User Profiles of Mobile Payment n=1852
Mobile payment use rate is 25.8% and female aged 20-44 has the highest use rate.
Moblie Payment Market Share n=478 (Unit:%)
Amongst all Mobile payment application, "LINE Pay" has the highest use rate at 57.9%, "Apple Pay" comes second at 31.6%, "JKO Pay, third(17.5%),“Google Pay”(9.4%)and "Taiwan Pay"(9.1%).
Recreational Application
Video/Audio Contents
n=1852
n=1426
User Profiles of Video/Audio Usage n=1426
Video/audio and streaming contents build up 77.0% of use rate. User amount is inversely proportioned to age group.
Video/Audio Usage Preference n=1426
53.7% of interviewees watch dramas, and female aged 15-29 has a higher rate of watching shows and plays.
Online Gaming
n=1852
n=855
Online Gamer Profiles n=1852
Social Media Use
Social Media Application n=1852
Social Media User Profiles Total Rate (n=1852)
Instant messaging use rate is over 90% with slight differences among age and gender. (only age 12-14 have a lower use rate) Online community has over 80% user rate. Age 12-39 has an higher use rate that is over 90%.
Social Media Market Share in Taiwan n=1484
Over 94.2% of interviewee uses Facebook. Instagram has 39.2% use rate.
Educational Application
E-Books
n=1852
Online Learning
n=1852
Cyber Security
Concern of Cyber Security Breach
Privacy Infringe Online
Government Privacy Infringe
Corportation Privacy Infringe
Taiwan Rankings
Basic Information | |
Population (million) | 23.6 |
Capita GDP | 24,971.4 |
GDP percentage in the world | 0.93 |
East Asia Comparison | World Rank | Information and Communication Ranking |
Taiwan | 12 | 11 |
South Korea | 13 | 1 |
Hong Kong | 3 | 3 |
Singapore | 1 | 5 |
Japan | 6 | 6 |
China | 28 | 18 |
Competitiveness | Penetration Rate(%) | Ranking (Out of 141) |
World Ranking | 80 | 12 |
ICT Ranking | 82.3 | 11 |
1.Mobile Communication (per hundred person) | 123.7 | 55 |
2.Mobile Internet(per hundred person) | 111 | 23 |
3.Broadband Internet (per hundred person) | 24.1 | 46 |
4.Fiber-optic Networks (per hundred person) | 15.3 | 16 |
5.Individual Internet Use Rate (Adults) | 92.8 | 14 |
Source:National Development Council、World Economic Forum
Social Media Use Rate / Hours Spent on Social Media
Taiwan has the number one social media use rate out of all countries listed in Asia region. Except for India, all Asian countries' social media use rate is higher than global average.
Sourcer:Digital 2020(We are social 2020)
E-Commerce
The average use rate of E-commerce of Taiwanese people is higher than the global average, and is only lower than Indonesia, Malaysia and Thailand in Asian countries. Mobile commers is around 20% lower than e-commerce, which is different from Indonesia, Thailand and The Philippines where the two have similar use rates.
Source:Digital 2020(We are social 2020)
Shopping App Use Rate
Shopping app use rate of Taiwanese people is 55%, which is 11% lower than global average, and is only higher than Japan in Asian countries. China has the highest use rate in the world.
Source:Digital 2020(We are social 2020)
Mobile Banking Use Rate
Mobile banking use rate in Taiwan is 44%,Which is an average rate in Asian countries and is 9% higher than global use rate. Thailand has the highest use rate in the world. Taiwan's statistic is estimated by International research, the method is different from this research, and is only used for ranking purpose.
Source:Digital 2020(We are social 2020)
Gaming Device
Major gaming device in most countries are multi platform or mainly on mobile phone and the second place is PC. However, in Japan, USA and The United Kingdoms, Multi platform and mobile comes first and consoles come second.
Country | Multi Platform | Mobile Phone | PC | Console | Pads |
Taiwan | 88% | 79% | 43% | 26% | 25% |
The Philippines | 94% | 87% | 49% | 22% | 29% |
Thailand | 95% | 88% | 46% | 18% | 28% |
Indonesia | 92% | 85% | 50% | 25% | 18% |
Vietnam | 90% | 85% | 50% | 9% | 26% |
India | 89% | 79% | 47% | 22% | 16% |
Malaysia | 87% | 79% | 42% | 22% | 17% |
Global | 84% | 72% | 41% | 27% | 19% |
China | 81% | 74% | 42% | 20% | 22% |
Singapore | 83% | 72% | 28% | 22% | 23% |
South Korea | 82% | 75% | 38% | 15% | 13% |
Japan | 63% | 50% | 25% | 27% | 14% |
United States of America | 72% | 52% | 31% | 33% | 25% |
Australia | 72% | 51% | 33% | 32% | 23% |
United Kingdoms | 68% | 45% | 27% | 33% | 25% |
Source:Digital 2020(We are social 2020)
Source:Digital 2020(We are social 2020)